SIRI R/S Not Happening Any Time Soon

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There is one thing all investors need to know about securities law; anytime someone purposefully does something in order to make a stock go up or go down, they are doing something illegal. You can go to law school and study it for years, but that’s what it boils down to. You make educated bets on stocks based on the factual information you have, but you never purposefully make the price of a stock move in either direction or drive sentiment. That’s manipulation and it’s illegal. That is the first thing anyone needs to know about the stock market.

Very recently, at one of the other blogs and several of the main stream media outlets, an article calling for a reverse split on or about the Christmas holidays was written. After reading them, I could not disagree with the premise any more than I do. It is my intent to provide the facts of why this is a terrible idea…and why it is not going to happen in the time frame they suggest. From my perspective…people of that opinion do not belong holding shares of SIRIUS XM. You don’t do a r/s on weakness to artificially raise the stocks price over one dollar unless it is a matter of delisting and must be done to satisfy listing requirements. I am quite sure there are many long holders of SIRIUS XM who would agree. Actually I see the above scenario as a slap in the face for longs and a lack of belief in the company and its improving business and metrics.

Let me begin with the obvious, during the second quarter conference call, CEO Mel Karmazin himself commented that the r/s would ONLY BE USED to solve the delisting issue if necessary. These were bold words from a CEO with renewed confidence in his focus and direction for the combined entity that is SIRIUS XM. Additionally, there are 1 Billion more shares authorized which could be used to help pay down debt, after Liberty gets their percentage of the additional float that would leave 600 million shares to pay off significant debt and de-leverage much of the balance sheet. Doing a reverse split now at this weak a price or any time before the additional float is in play would be totally counterproductive and not make much financial sense for the company. As many of us longs know, the best course of action is the one that the company is currently on. Continuing to improve metrics, continuing to find additional revenue through innovation with products such as the XM SKYDOCK for iPOD and iPHONE users and increasing subscribers in both the OEM and retail lanes while working to continue to reduce operating costs and improve efficiencies is the path to success and profitability. There is no other way to put it.

There will be no reverse split in my opinion unless it is absolutely necessary, and not before at least Q3 2010 if it is to comply with NASDAQ and avoid delisting. With extensions granted…that is the timeframe. To call for a r/s under any other circumstances is very short sighted and a questionable position to take at this time. I do believe there is a reverse split in the companies future but at a much stronger share price than a dollar. I would think whoever feels that a reverse split now is best is not confident in the company, is driving an agenda and should probably not be holding any shares.

Disclosure: Long SIRI

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About Andrew Montero