By Relmor Demitrius
During his show last week Howard Stern, Sirius XM Radio’s (NASDAQ:SIRI) number one talent, was asked about his intentions going forward. Howard made comments that may shed some light into his thought process. Howard Stern’s contract expires on December 31st, 2010. At that point in time he would be an unrestricted free agent, free to retire, re-sign with Sirius XM, or move on to another employer all together.
His first set of comments revolves around his start time in the morning. To paraphrase, Howard said that he wants to begin starting the show at 7 am. He said that Mel however, told him that he still would like him to do it at 6 am, since his fans are so used to him beginning at that time. This kind of contradicts his next comments, which makes all these comments interesting and noteworthy. Casual comments from Howard can be insight for investors into the mind of Stern and what he might do with his next contract decision.
Howard later in the week, when asked about his intentions, did have a few comments of note. He said that he can work over the December 31st date without a contract. Apparently month to month is an option. This removes December 31st as a drop dead decision date. I think this was more negotiating than reality, but I don’t think he would say that he can’t work past his contract date if it was not an option. You can go month to month, or sign a temporary, status quo contract, to fill any gaps in his permanent contracts.
Howard also said that yes, he is indeed now leaning one way or the other. He wouldn’t say which way, but by the context and comments it sounds like the options are boiling down to retiring and coming back to Sirius XM.
Howard also said that currently, they are not negotiating a deal, and Mel Karmazin (CEO of Sirius XM Radio) has not made him an offer. Here is where I see some inconsistencies in his comments. If they weren’t already negotiating, how did his start time for the new contract come up? And if he isn’t negotiating, why is Mel insisting on him keeping his 6 am start time? Maybe they are just “talking” and there has been no official talks, but it appears things are starting to heat up.
Keep your ear to the Howard grapevine to hear more on his intentions. When Mel Karmazin said if you want to know what Howard is going to do listen to his show, he wasn’t kidding.
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Disclosure: Long SIRI