Sirius XM Rates A “Buy” – George Soros Jumps In

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By Gino Lattarulo

Last week Maxim Group initiated coverage of Sirius / XM (NASDAQ:SIRI) with a “buy” rating and a 1.40 price target. It appears that most analysts share Maxim’s upbeat opinion — Reporting site Zacks shows four “strong buys,” two “holds” and zero “sells”. Hedge Fund mogul George Soros got in on the action as well by purchasing 29 million convertible notes ( valued at 28 million). With 5.6% of SIRI’s float being short interest I think that some squeezing will begin to take effect in the near future as the bearish trades begin to unwind.

For Sirius, the real confidence comes not only from its debt issue being resolved by Liberty Media, but from increased subscriber sales fueled by the ever important auto sector which is once again experiencing growth. Ford (NYSE:F) , Toyota (NYSE:TM), Honda (NYSE:HMC), and the newly minted GM have all reported solid quarterly numbers with encouraging forward guidance.

The satellite radio subscriber base at the end of the second quarter was 19.5 million which is an increase of 6% over 2009.  Sirius expects to add another 1.1 million subscribers by the end of  2010, has generated higher average revenue per user,  and lowered costs to help fuel net profit.  Subscribers paid  $11.81 per month (11 % from the same quarter in 2009) due to demand for the “Best Of” programming. These strong results also show that the negative impact from free services may not be as high as expected as the company reiterated its annual estimates of $2.8 billion in revenue. It was the third straight quarter that  Sirius reported better than expected results.

These statistics are all supported by SIRI’s chart action maintaining its $1.00 support level during a period in which the major indexes are experiencing near “Death Cross” action. The Death Cross, for those who are scratching their heads, is a technician’s term for a chart movement in which the 50-day simple moving average crosses below the 200-day simple moving average.  Technicians claim that this pattern confirms the change in trend where the price ultimately moves to a lower level.

Things seem to be continuing in the right direction for a stock that has risen from the ashes of near bankruptcy and continual scrutiny. Let us also not forget the manipulation from terrestrial radio during the merger tragedy, and the politicians who were in their pocket. Here are a few articles I wrote during that time. Enjoy.

July 8, 2008 Article **** July 18, 2008 Article ****  July 25, 2008 Article

Position: Long SIRI

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About Gino Lattarulo