Sirius XM’s Howard Stern Has Become What He Hates Most

Sirius XM Radio's (Nasdaq:SIRI) Howard Stern has made his reputation being a rebel and outside celebrity circles.  Howard Stern's own Stuttering John made famous this concept as his whole intent upon interviewing celebrities was to mock them and make fun of them for thinking they are big shots or if they do something stupid.  Howard Stern is now what created his legacy.  A loud mouthed cry baby celebrity whose ego has grown out of control.  Ironic?  It sure it is considering the source.  Once you make 500 million dollars you lose touch with your fan base and have nothing in common.  Once you sue your employer for being "under appreciated" as you currently sit as the highest paid celebrity talent TV or Radio contract in existence, you are a hypocrite.  Does he deserve the money he thinks he has coming in his lawsuit?  Maybe.  Irrelevant.  By taking his case to his public and on his radio show he discredits his entire career of being outside the influence of money and the joy of his job is obviously gone.  He is more concerned with what he is owed and his reputation than the product he is producing.  No one likes to hear a millionaire complain about money and respect.  No one.

By Relmor Demitrius -

Sirius XM Radio’s (Nasdaq:SIRI) Howard Stern has made his reputation being a rebel and outside celebrity circles.  Howard Stern’s own Stuttering John made famous this concept as his whole intent upon interviewing celebrities was to mock them and make fun of them for thinking they are big shots or if they do something stupid.  Howard Stern is now what created his legacy.  A loud mouthed cry baby celebrity whose ego has grown out of control.  Ironic?  It sure is considering the source.  Once you make 500 million dollars you lose touch with your fan base and have nothing in common.  Once you sue your employer for being “under appreciated” as you currently sit as the highest paid celebrity talent TV or Radio contract in existence, you are a hypocrite.  Does he deserve the money he thinks he has coming in his lawsuit?  Maybe.  Irrelevant.  By taking his case to his public and on his radio show he discredits his entire career of being outside the influence of money and the joy of his job is obviously gone.  He is more concerned with what he is owed and his reputation than the product he is producing.  No one likes to hear a millionaire complain about money and respect.  No one.

Am I being harsh on Howard Stern?  Howard Stern from 1990 would have ripped the Howard Stern of today and would agree with my assessment.  If I didn’t mention who it was and told Howard Stern his own story, Jackie and Fred would be bashing this celebrity with meanness only they could bring in the day.  Howard Stern would have been leading the charge as well.  Once again, it’s not the lawsuit that bothers me here, that’s another story.  Although I am familiar with the case and don’t feel it has any validity and side with the company on this issue, if he feels he is owed the money than he should do what he has to do.  What I don’t appreciate is bringing it up on the air and making it a court of public opinion.  It is unprofessional.  He re-signed with the company in good faith well after he knew Sirius XM’s position on this issue.  To allow his attitude to hinder his show and distract it from being entertainment is not fulfilling his contractual obligation nor is he being respectful to this CURRENT contract, which has nothing to do with this issue.

Howard Stern claims that XM subscribers that never listened to Howard Stern once in their entire existence, from 2001 to 2010, should be counted as subs that he helped acquire and is legally allowed to count them toward Sirius sub totals in determining subscriber bonuses in his contract from 2004.  This is due to the merger of course in 2008.  It was mentioned that if XM subscribers were offered his content they should be added as subscribers.  Best of was offered, and less than 1 million people signed up for it a full year after it was offered.  Best of did not only include Howard Stern too.  It also included another very popular and desired content stream XM fans had never enjoyed, the NFL.  Not to mention other programming.  So let’s assume even 500,000 (very high) signed up for Howard Stern exclusively.  That means over 10 million XM subscribers declined his content.  No thank you.  Howard Stern still thinks he morally deserves these to count, clearly the language of the contract disagrees.  Logic disagrees, morality disagrees, and I believe the company is legally not obligated to pay him a bonus on those former XM subscribers as well.  To even argue this on his own show makes him what he has despised the most all these years.  I personally think Howard Stern’s popularity is waning and he knows it deep down. I am sure this scares him in some ways.  His ego, in my own opinion, could never handle the fact that Sirius XM no longer needs his services. The company is better off with a happy employee and a better attitude from Howard as he sits on his throne in the studio, but it is not necessary.  Howard Stern will never be offered another contract by Sirius XM satellite radio in all likelyhood, unless he decides to keep working beyond this new contract and is agreeable to make around what he deserves, probably in the neighborhood of 15 to 20 million a year now.  The younger generation are not a huge fanbase.  He is slowly becoming out of touch with reality and the younger fan.  Stern does not appear to generate new fans anymore.  As his fans drift off  and pursue new interests, lose interest in his show, or find other programming on Sirius XM that may be more agreeable, his value will continue to wane as the years go by.

To Stern’s great career goes a Charlie Sheen ending.  Like Charlie Sheen, Howard has left reality behind.  Obviously hasn’t melted down yet, but like Sheen a memorable ending can distort a legacy of work.  What will Howard be remembered for?  Yes Howard, you were very important to satellite radio during the early years, especially Sirius.  I would argue less than most people believe, as XM fans never needed you to compell them to subscribe.  XM has from day 1 of its launch to now always had more subscribers.  This alone is proof that Howard doesn’t deserve the money he is alledging he is entitled to.  Contract aside, if Howard and his agent were clever and they win their case to make those subscribers count, good for them, but don’t ask your fan base to care.  Your original money was more than sufficient to have you never think anyone disrespects you.  That concept is ridiculous to me.  That is why you were paid 500 million dollars in loans and stockholder dreams that were never fulfilled.

Disclosure:  Long SIRI

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