Motorola Back To Innovating with Droid Smart Phone and Google OS
By Relmor Demitrius
By now product reviews, projected sales information based in some reality, and media input aplenty is out on Motorola Inc.’s (NYSE:MOT) new smart phone, the Droid. The Droid was the first smart phone to utilize Google’s (Nasdaq:GOOG) new Android 2.0 operating system, introduced as a direct competitor to the Blackberry and Iphone operating systems, as well as the Palm, which is reportedly not doing well. With any technology that has fans that are loyal to other products, getting a real feel for consumer sentiment on any new technology is risky at first, and best left instead to time. Enough time has now passed for a good feel on this phone to be achieved. Sales numbers appear to be decent to good. The reviews on the phone itself are mixed, but mostly positive. It has been as boldly called the Iphone Killer (which is ridiculous) to a washed up attempt to catch up in the smart phone space that is going to fail miserably(even more ridiculous). What is that old saying? Somewhere in the middle lies the truth? I think that is exactly the case here.
I don’t think the phone will be a failure, but the Droid has much competition, even within the same Android 2.0 market it uses to run its phone. Since HTC offers the same operating system (OS) at the same dealers as does the Droid, there is competition even amongst the OS users themselves. Imagine two very similar phones called the Blackberry and the Redberry, each phone basically the same. Of course it would affect sales of the Blackberry. Not only does Motorola have to compete with other smart phones, it has to compete with other smart phones running the same OS as they are. Was Motorola blindsided when Google released and marketed heavily its version, the Nexus One? Maybe, maybe not. Would Motorola had done anything differently anyway? Probably not. Regardless, they did the right thing partnering with Google.
Motorola is indeed back being relevant in the cell phone market it invented, but this offering is by no means going to kill anything, except maybe perceptions that Motorola can’t make a phone anymore people want. People do want this phone. Sales are brisk, and they are offered on the largest cell phone network in the United States, Verizon, with aggressive sales backing it up on the floor. When I went to my local Verizon dealer, I asked for a good smart phone, and the salesman first showed me the Droid. According to some reports, this is not untypical. Over 500,000 units have probably been sold by now, and those numbers will increase as HTC stalls due to impending lawsuits from Apple over patent infringements on its smart phone. Apple is claiming some of their features infringe on their “intellectual property”. Ironic, I know. Apple is considered an industry leader in “borrowed” intellectual property. Swallowing the irony, lets continue.
We have many parties chiming in on the phone now. Reviewers from CNET, Los Angeles Times, and PCMag.com all give the Droid favorable reviews. Time magazine listed the Droid as number one on their “Top 10 Gadgets of 2009″. Verizon is quoted in November as being “very pleased” with Droid sales, and are excited about the product. What are consumers saying. Product review sites from consumers talk mostly positively about their experiences with the phone. Enough reviews have come in by now that a decent real feel of sentiment can be seen. Some points of interest from consumers:
It seems to be durable and the keyboard feature is something an Iphone does not offer. (Personally I can’t stand touch screens, so it has a huge leg up on the Iphone right there.) It has a superior network than the Iphone. If a cell phone is to be judged on its main feature first, usability as a phone, than this phone has a nice leg up on the Iphone from Apple (Nasdaq:Aapl) in that regard as well.
If your not a Blackberry fan, and you like your phone to have the best service and blazing fast internet capabilities, maybe the Droid is the phone for you.
It has a large screen with excellent picture quality.
The camera is supposedly inferior to some phones, and this would be consistent with inferior cameras in many Motorola phones over the years.
Some feel it is bulky. Some actually like this aspect however.
The Droid will be just one of 6 smart phones Motorola sells in 2010. Motorola has shipped 2 million smart phones total internationally in 2009. They are committed to their smart phone line, and will continue to market them aggressively. Any first smart phone from Motorola has to be considered relevant, and definitely a company to watch as they begin improving the version, and offer other models later down the road. Is Motorola back in the cell phone game? Maybe, but it’s way too early to tell yet. But I definitely like the signs of life coming from a once proud innovator of many new technologies. Their CEO, Sanjay Jha, is a great cost cutter and knows production. Throw in some Motorola innovation and maybe the Droid is the first step to Motorola’s recovery process.

