By Relmor Demitrius -
Reading news lately on Sirius XM (NASDAQ:SIRI) has been an adventure to say the least. The amount of misinformation, outright lies, made up opinions, and simply terrible logic is staggering. As I am only a fact based writer, let’s use facts to dispute some of these attempts by the media. Let’s see if we can’t clear up some of this chatter.
Satellite Radio Technology is outdated.
This is actually the furthest thing from the truth possible. Satellite delivery is the cutting edge of technology. More and more satellites go into orbit every year, for more and more applications. Fact. There is no debating this. TV’s are going to satellite delivery, as cable companies have trouble expanding with costly start up costs, and the need to dig up dirt, or run wires from house to house. This is archaic technology, and is not the future. Cable TV might never go away, but reports are coming in fast now with Comcast buying NBC that broadcast over airwaves TV might be dead very soon. Which makes sense. We see the “old technology” delivery of radio, terrestrial radio, is losing market share and money. Citadel Radio just declared bankruptcy, and Clear Channel went private. They can’t even trade as a stock anymore, that’s how bad it is. You couldn’t even FOMENT that stock up if you tried.
Satellite technology is so outdated, that Sirius XM’s business partner, Liberty Media (NASDAQ:LCAPA), is going to expand this “failed business model” to reach Europe, and hopefully one day Asia/China as well. Worldspace (OTC:WRSPQ) assets are being bought out by Liberty Media, and they intend to allow Sirius XM to work their domestic magic on a global scale. Satellite radio delivery is the most reliable distribution method available, and works coast to coast with no gaps of service. No other technology can boast this claim. So outdated? Only if you think broadcast TV is better than Satellite TV. If you do, then you probably also think terrestrial radio is better than satellite radio. And you probably also think vanilla is better than rocky road, and 10 dollars are better than 15 dollars. So if this is you, you are in the VAST MINORITY. Companies don’t go into business for the vast minority. Sirius XM has almost 19 million subscribers who pay every month for the service. And growing. Failed technology? Only if you think the IPod was a failed technology, or the automobile. So if you think this, then you are not the person Sirius XM is for. They are for the MAJORITY of the people who think satellite delivery is better than airwaves, choppy wifi, and cupping your ear to hear the birds chirp.
Sirius XM cannot make money.
Actually they made money last quarter. They had more revenue than costs. In the worst recession in 80 years. Fact. Let’s stick to facts. Once again, if you are in the majority that likes their companies to be profitable, then maybe Sirius XM is the company for you. The company isn’t going to go out of business generating profits.
Sirius XM can’t afford to pay Howard Stern again.
Yes they can. They can actually afford it more now than ever. Another fact is Howard Stern is a positive to the bottom line of the company, even at his old salary.
Internet radio will kill satellite radio.
Sirius XM radio is on the internet. So this one makes no sense. The delivery system is available. I don’t comment on free services, as they can NEVER OBTAIN THE CONTENT SIRIUS XM HAS. So Pandora/ Slacker/ whatever… All the internet stations in the world don’t compete with Sirius XM radio. Last time I checked, you can’t get internet everywhere, it can fail, it doesn’t offer NFL, NASCAR, NBA, NHL, Howard Stern, Rosie O donnel, Martha Stewart, Oprah Winfrey, Opie and Anthony, Chris Russo, Jamie Foxx, Eminem, Snoop Dog, CNBC, Bloomberg Radio, and countless other unique content contributions. This doesn’t include the hundreds of yearly events, concerts, and specials only aired on satellite radio.
Satellite Radio is not good for new music discovery.
Furthest thing from the truth. Actually Sirius XM is NUMBER 1 for new music discovery. Artists will release to satellite radio first, before their new release even comes out. Not only can you discover new music on satellite radio, you will hear songs BEFORE ANYONE ELSE IN THE WORLD CAN HEAR THEM. I type in bold to emphasis the perceived lie and the valid fact to dispute it. Performers LOVE SATELLITE RADIO. Terrestrial radio still thinks performers don’t deserve to get paid for why they have a station to begin with. Sirius XM disagrees with this, and pays the performers. Artists love Sirius XM.
Satellite Radio is too expensive. I would never pay for radio.
I used to hear similar comments CONSTANTLY about free TV. So is the old adage true here? Try living without it, once you have it. Try going back to free TV once you had satellite TV. Not usually going to happen. The fact is that 45% of everyone exposed to the product through the OEM channel CHOOSES to continue it and PAY for it. If it were free, who would turn it off? Anyone ever said, wow, Sirius XM is so bad, I wouldn’t listen to it for free!! I haven’t either. In fact, I have never heard the argument yet, even from people negative the business model, almost no one is negative the product. It becomes a personal economic decision at that point. Sure, its great, but can I afford it? Who doesn’t find it as a free service better than terrestrial radio or internet radio? Probably only people who think broadcast TV is better than satellite TV. That’s the minority again, and we have established earlier than Sirius XM is in business for the majority, not the minority.
So is it affordable? It’s only 43 cents a day. Less than one donut. I would pay $1 a day to never hear a radio commercial again. Some people would probably pay much more than that if they had too. Nothing is more depressing than constant commercials. FACT. The majority of the population in the United States does not like commercials. The terrestrial radio business model is a huge failure, and that old technology is done. They are losing money, losing market share, or just plain going bankrupt. There seems to be a solid factual trend here. Sirius XM…. Rising revenue, increasing subs….. Seems to be a fact this model is thriving. Once again this is all in the worst recession in 80 years. What happens when the economy recovers? Fact. Businesses generally do better out of a recession than in a recession.
These are the facts. You can argue facts all you want. I prefer not to. So you can believe the misinformation, or you can listen to facts. The choice, as always, is yours.
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