By Relmor Demitrius
Sirius XM Radio (Nasdaq:SIRI) reported its fourth quarter results on February 25th. In that report they finally gave some details to their global expansion plans, hinted at in their filings since 2009 and earlier. According to Sirius XM, they have begun discussions with a Mexican Telecommunications Company, ACIR DARS, to begin selling their subscription based service in Mexico.
Already serving Canada, the desire to add other markets is hardly new news, as their existing satellite array already covers this area and others nearby. With plans to add coverage in Puerto Rico already in play, a clear plan to cover most geographical markets on this side of the hemisphere are being more defined as time progresses. On the other side of the ocean, with Liberty Media, through Liberty Capital (Nasdaq:LCAPA), already announcing intentions to offer the satellite radio service to other international markets, more than likely through Liberty’s recent control of Worldspace assets (OTC:WRSPQ), a clear global growth story is in play.
If your satellite coverage can reach other markets already, it makes sense to use their existing cost basis to add more subscribers through local national companies that can better market and distribute the product. ACIR DARS will probably be in charge of billing and national service issues, while simply paying a royalty to Sirius XM for the content and delivery. Sirius XM will also have the ability to be a part owner of this project, as they did with Sirius Canada and XM Canada, if the venture proves profitable on their level. This could also mean a nice boost in retail radio revenues as well, as the drive to add subscribers at first in Mexico will more than likely come exclusively through the retail market. ACIR DARS is a company that is deeply entrenched in the Mexican market already, and would make a perfect partner for Sirius XM going forward.
Long SIRI

