By Rick King -
Every few generations our culture finds new ways to define itself. Usually there is no stronger indicator of culture’s shifting winds than the music a generation listens to. The method in which a generation listens to its music defines it as well. Is it possible we are in the midst of exactly that? Another media revolution of transformation in the winds, from terrestrial radio and television broadcasters to satellite media?
The current population wants access to information everywhere and on demand. Generation “Unlimited” has no concept of limitation. They live in a world where information of every type is available at the speed of an electron in more forms than they can count. Information and how it is channeled to a user permeates every aspect of business. AM and FM Radio don’t work everywhere geographically so it’s fading. Same thing for television, initially change came in the form of cable and now with continuing dominance by satellite media.
How many people still remember the world of no television? Black and White television broadcast? The days when AM radio was the mainstay of the American living room? In every single instance of such change, critics denied the very possibility it could happen. Emotions have always run especially deep in American society when it comes to our music and how we listen to it.
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