How Much of Sirius XM’s Success is Howard Stern?
By Relmor Demitrius

Mel and Howard
There are many ways to identify and define success. The same can be said about worth and value. It is especially true when trying to apply these concepts to something intangible, as an artist or performer. Take a talent like Howard Stern. He’s not a hard asset that you can simply attach a known value to, or state exactly what he would mean to your company. What is his actual value to Sirius XM Radio (NASDAQ:SIRI)? When Greg Maffei (CEO of Liberty Media and Liberty Capital (NASDAQ:LCAPA) and 40% owners of Sirius XM, ask Mel Karmazin (CEO of Sirius XM) how much is Howard Stern worth to the company, what does he tell him? This is the debate among bloggers to professional financial analysis that has been going on for years. How do you evaluate Howard Stern’s actual value to the company? He makes 100 million dollars a year, minus the cost to run his show. Is he worth it? Is he overpaid? Is he underpaid? Is he fairly paid? How much of Sirius XM’s revenue can be attributed to him. In this article I will go over the effect of signing Howard Stern to Sirius Satellite Radio and any effect overall he had on the satellite radio industry altogether. First, let’s get some opinions out of the way.
Howard Stern is an amazing talent and still the best radio on radio. No offense to Michael Savage fans, Rush Limbaugh, Opie and Anthony, or Larry King. Whatever. There is still no bigger celebrity in radio. Rush is close, but I don’t think he even can match Howard still to this day. Howard’s popularity may be waning but he is still the best. That being said, let us leave the personal opinions and feelings at the door.



By Relmor Demitrius
By Steve Garcia

