By Relmor Demitrius
Just announced today is that Howard Stern will begin filming in February for being a judge on America's Got Talent, a hit reality TV show in a talent show format. This is one of the most watched television shows in America. The show airs on NBC.
This will be huge exposure for Sirius XM Radio (NASDAQ:SIRI), as their number one personality will now once again be a huge TV star. I think he will do an excellent job and is an excellent choice for the job. Exposure to the product will be greatly aided by this. This development should be interesting and can't wait to see how Howard Stern does on his new job. Don't worry about having time for both jobs, his gig at Sirius XM Radio is now only 3 days a week and he has plenty of off time. This was all announced on his radio show this morning.
Disclosure: Long SIRI